10 Best Backlink Checker Tools of 2023 (Free & Paid)

Backlink Checker tools

In the world of online business, visibility is everything. To get visibility of your online business, you need quality backlinks for your website. 

If you want to stand out online, you need to put extra effort. Some businesses are not able to make sales after having quality products or services. Because they need help to find their website on the crowded internet. 

It’s time to work on backlinks.

Backlinks are the most important factor that influence your website’s ranking. When search engines see that other high-quality websites are linking to your website, they assume that your website must be valuable and relevant. 

Approximately 58% of businesses accept that link building has a great effect on their SERP rankings!

Undoubtedly link building has some effect on search engine rankings but how much? It’s not clear.

According to research from uSERP, 60% of the SEOs interviewed of marketers believe they have a ‘big impact’ on their search engine rankings.

Backlink chart

38% percent believe backlinks have a moderate impact on their brand authority, while 4.1 percent say building backlinks is every bit as important as content strategy.

Let’s dive into the details!

Linking is one of the major concepts of SEO that needs to be focused on at the earliest. It allows professionals to get higher domain authority, build an appropriate crawling algorithm, and even work on having more online traffic. 

Links are divided into two parts inbound links and outbound links.

When another website links to your website, your URL acts as the outbound external link for that website. However, the link you receive is the inbound external link, also called the backlink. 

Now take a closer look,

If we consider website A yours and another website B has used your link, the link is created from B to A. Now, website B will have the outbound external link, while your website, B, will have the inbound external link. 

So, you need to work on the backlink because if website A doesn’t perform better or has pirated content, your website will take a hit. This is where the concept of the backlink checker tool comes into play. 

Why backlink checker tools are important?

Backlinks are everywhere.

To identify the poor-quality backlinks associated with a website and to remove them on time we need backlinks checker tools. For instance, your website has 50 backlinks. It is not possible to check each and every backlink manually and decide which ones are poor. 

So, it would be better if you use the backlink checker tool. It will scan your website and list down the backlinks associated with it. Apart from this, you will also see several other attributes, like quality, earned traffic, and many more. 

Reasons to Use Backlink Checker Tools

This way deciding the link’s quality won’t be a problem anymore. Using the backlink checker, you can deal with the following links. 

  1. Backlinks leading to dead ends and generating 400 not found error
  2. Backlinks leading to websites not performing in the best manner
  3. Backlinks that do not earn enough traffic 

The recent upgrade in Google’s Penguin algorithm has mad it imperative to use the backlink checker. This algorithm penalize the websites that have poor or dead backlinks.

Therefore, you should identify and remove them at the earliest to avoid being penalized. 

10 Best Tools to Check backlinks


SEMrush is an excellent tool, which gives you a lot of information about any URL. But if we talk about the backlink list or indication of which are working and which aren’t in the link format, SEMrush is not the ideal tool for you.

In that case, you do need to look for another tool that will provide you with all these details. But this doesn’t mean that the analytics are of no use. Semrush is a complete suite of SEO tools that you need.

It is backlink analytics that plays the most important role in optimizing your website and eliminating the negative points from the website. 

Here is a screenshot of SEMrush main page, where I’m checking the backlink status of the site.

Semrush screenshort

From the various tables and graphs, you can compare the backlinks and know which are good for your website and which require refinement or optimization.

Accordingly, you can decide without regretting anything. This is one o the plus points of SEMrush that you must explore. 


Ahrefs is popular backlink checker tool, it is premium tool and also have Free plan for their users to check backlinks. By using it’s free plan you can see the top 100 backlinks of the domain.

Any user can run unlimited checks daily without having to pay a dime. therefore, you won’t even have to worry about giving away a cent from your pocket to check the website or webpage for backlinks and obtain the analytics.

However, the only bottom side to this tool is the limitation it puts in checking and visiting the backlinks. You will be able to check the top 100 backlinks in a day and not more than that.

Therefore, if the list shown has 10000 backlinks, you must wait ten days to conclude. This is certainly time-consuming but the range of features and benefits the tool has to provide is unmatched. 


In other words, no other backlink checker will be able to offer such a wonderful level of display and analytics, and that is also free. Apart from this, you can check the following details on Ahrefs. 

  1. Page authority 
  2. Domain authority
  3. Traffic
  4. Anchor text 
  5. Backlink profile
  6. Domain rating
  7. Total number of backlinks per page
  8. Total number of referring domains 

    SEO SpyGlass

If you are looking for a tool to help you with complete analytics and management of the backlinks, SEO SpyGlass is the one for you.

It offers a comprehensive dashboard to the users, making the tool ideal for analyzing and managing backlinks perfectly. Some of the major parameters that you can work on with the help of this tool are: 

  1. Linking and linked pages to a certain website
  2. Penalty risk or the spam level of the source backlinks
  3. Domain and page authorities of the concerned backlink webpage
  4. NoFollow and DoFollow attributes of the concerned link
  5. Anchor text with the anchor URL

For each domain, you can view around 1100 backlinks daily, which is also free. It is the number of domain checks that have been kept unlimited so that you won’t have problems with smaller or less popular websites. 

One of the best things about SEO SpyGlass is that it supports free integrations with Google Search Console or Google Analytics. Therefore, pulling out the data using Google tools and analytics the same won’t be a problem anymore. 


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    Google Search Console

Although Google Search Console is free, it will help you analyze the website you won and no other. So, it isn’t the ideal choicer for competitor backlink analyses.

First, you have to verify your ownership for the website, and then you can easily access the analytical and management dashboards at the Google search console.

You can view only the top 1000 backlinks in the dashboard. 

search console dashboard screenshort

One of the major downsides of using Google search console is that you won’t be able to view any additional metrics or attributes like the page or authority, traffic each backlink, legal and authenticity of the battling, and so on. 

You can export the entire list and use it with another analytical tool to get more information depth.

Google search console has been developed in a way that it can remove all the low-quality or meaningless backlinks from the list, providing you with meaningful or purposeful backlinks that have an impact on your website. 

Therefore, you won’t have to sort these links based on whether they function. A small downside is that you won’t be able to check the websites or the backlinks which are spammed or not quite authentic enough.

For that, you do need to rely on other backlink checker tools available on the market.


This battling checker tool will allow you to check three backlinks daily with a view limit of 400 backlinks per check.

The list of backlinks you will get on the screen of this tool will be in a sorted manner, that is, the highest-ranking links will be present at the top, followed by the lower ones.

Therefore, you won’t have to go through the hassles of rearranging them as per the performance or the rank. 

However, this limits your options to check the backlinks in a diverse manner because only the links that contribute to your website may be listed here.

There is no way you will be able to know which backlinks have spam or illegal stuff and should be removed from your website at the earliest. 

Here, you get a couple of attributes or analytical factors to check for each pack link.

Let’s take a example,

You can check the page and domain authority of the backlink, the traffic they have brought to the concerned website over the last couple of months, and so on.

    All-in-One SEO

Approximately 3 millions users use all-in-one SEO tool, which is making it one of the most popular and used software programs for conducting SEO and several other checks. 

You won’t need any technical expert to use the software. There is no need to download it because the plugin is available on the market, and you just have to enable it so that it gets added to chrome and you can use the tool. 

It comes with a link assistant feature that will help you check all your website’s Internal backlinks.

Therefore, connecting one internal backlink with another won’t be a problem anymore, and this will also improve the flow through various website pages. 

If you want to boost your WordPress SEO score or improve the website’s overall performance, using this tool and its link assistant feature is a must.

If you have certain backlinks that lead to orphan pages, you will be able to identify them with the help of this. 

Apart from this, you can add multiple internal backlinks simultaneously with just a single click of the mouse.

The pricing starts at approximately $49.5 annually. However, if you want to use the link assistant feature, you have to go for the pro version, which will be around $199.5 per year.

For more on quality backlinks, check out:

10+ Ways To Get Quality Backlinks To Your Blog In 2023


LinkMiner Is another great example of paid backlink checker tool from Mangools. It helps you filter the entire list of backlinks with four attributes: lost, new, no follow and do follow.

Therefore, sorting the list and identifying the strong points of your website’s backlinks won’t be a hassle anymore. 

You can also mark certain backlinks as your favorite. These will remain at the top or always show prompt messages on the screen.LinkMiner screenshort

You can trace back to backlinks, no matter how long the list gets. 

It’s almost like shortlisting numbers and meaningful backlinks together so that you can analyze them at any point without having to scroll down to the entire list and scrutinize each backlink one by one.

Apart from this, the list of grouped backlinks with malicious or any other kind of content can also help you fix them without missing any important links. 

If you are on a tight budget, this is the another best software, which comes with a 10-day free trial.

But after that, you need to pay approximately 26.91 dollars per month. The press part is the fee you have to pay will also give you access to several other tools from Mangools.


If you’re looking for a backlink Checker with multiple features which can help you check all the backlinks without any hassle.

Ubersuggest is the answer. It has almost similar features to most other tools available in the market. 

Let me explain it,

It will show you all the new backlinks you have got in the previous month, the ones you lost, and many more. The free version is already available and you can get the details of a handful of backlinks.

Ubersuggest screenshort

Although the number is limited, it is a great way to start using such a professional and advanced tool. 

Once you are sure that you can use the tool and study the backlinks properly without missing any important information, you can’t proceed further with the great version.

In the premium or the paid version, the application will help you access other tools like keyword lists, content analyzer, and many more.

    Moz Pro

No other tool is as good as Moz Pro if we talk about a paid application. It has a Link Explorer built-in feature that helps you find all the details about your site’s backlinks and compare them with four competitor websites. 

Therefore, it will become much easier for you to understand what your competitors are doing. How they are taking things differently or the strategies they have implemented so far to become more successful and deal with the challenges backlinks usually provide. 

Another tool called Link Intersect will help you to know the backlinks of your competitors have but your website doesn’t; therefore, you can target those links to get the benefit they are receiving.

You can check the links you have lost so far with the help of this backlink checker tool and replace them with something more meaningful so that you don’t lose the value you have earned so far. 

It would cost approximately $99 per month with an upfront benefit of $79 annually if you pay one time. Apart from this, it will also get a trial period of 30 days, for which you do not have to pay any money.


This is another backlinks checker tool that you can use to analyze your as well as your competitor’s website.

Therefore, not only will you be able to understand the differences between your and your competitor’s websites, but you will also know the areas where you are lagging.

You can check backlinks based on the keywords, which will yield maximum results. 

BuzzSumo screenshort

If you want to check the backlinks of a certain web page, you will be allowed to enter the URL and study the content present there. This is one of the primary reasons why the tool has become so famous, especially for beginners who aren’t that aware of using such checker tools. 

    How to choose the best backlink checker tool?

As we have discussed the availability of many important backlink checker tools, you must understand the right way to choose the best one from the list. 

Any mistake and you will end up with software that doesn’t yield fruitful results, let alone the quality of checking, feasibility and reliability of the results, and so on.  

If it is your first time or you are confused with the results being shown on searching for a backlink checker, it would be best to follow this guide we have mentioned below.

This will help you a lot to identify the perfect tool for your backlink-checking purpose without forcing you or exposing you to any mistakes. 

  1. You should check the popularity and credibility of the backlink checker tool. It should be reliable and the results need to be as accurate as possible.
  2. It is important to choose a tool that can be integrated with other third-party software programs.
  3. Explore features of the tool to identify the attributes being displayed in the results. This way you can shift from one tool to another based on the reports and your experience.

Conclusion of Backlink Checker Tools

From this article, we hope you have understood the best backlink checker tools that can be easily integrated with your website.

According to our guide, you can choose the perfect application that will meet all your expectations, whether it concerns the visuals and understandability of the datasets or the ease of use.

The backlink checker tools, which we discussed here will give you in-depth insights into the backlinks, their performance, and many other metrics.

For example, you can check the Nofollow and Dofollow links, first and last crawled dates, history link index, anchor texts, and many more. So, do check the application and study their features to make a well-informed decision. 

Do share your experience with us after using the tools we have discussed above.  Tell us which one you like the most. If you are using any other backlink checker tool, do let us know in the comment box below.

    FAQ | Backlink Checker Tools

1. Which is better: a free or paid backlink checker tool?

ANS: The answer to this question is pretty simple because when you compare the paid or free software programs to check the backlinks, most people opt for the free ones at the beginning. However, you do need to remember that the free applications won’t allow you to access the premium features. 

This is why you need to be aware of your purpose and choose the application accordingly. If your purpose includes accessing the premium features or having full confidence in your skills, you can use the paid application to check and optimize the backlinks.

2. When to use the backlink checker tool?

ANS: You need to use the backlink checker tool when your website has more than five to six backlinks. It will help you compare and reveal many hidden facts about the entire backlink set comprising the URLs you can use to reach a proper conclusion. Apart from this, you can also use the tool to understand whether the concerned backlinks are worthy of your money. 

3. Do I need to use any special skills to use the backlink checker?

ANS: No, you don’t need any kind of special skill to operate the backlink checker tool.

4. What is the best free backlink checker tool?

ANS: Although several free backlink checker tools are available on the market.  I will suggest that you can start with SEMrush. It is not only considered the powerhouse of SEO tools but returns exclusive results that will help you study all the backlinks, their performance, their impacts on your website, and so on.

5. Which is the best backlink checker tool for a beginner website?

ANS: There are numerous tools that you can use to check your website and analyze the backlink profile. But as a starter, you need a tool with better usability, like SEMrush, Ahrefs, Moz Pro, and Google Search Console. 

6. Will all the backlink checker tools display the same results?

ANS: No, you cannot consider the reports from all the backlink checker tools to be the same. They will be quite different based on the backlink database associated with the tool, the metrics generated, and the credibility of the tools. For instance, if you compare SEMrush and Google Search Console, the former’s results are more versatile and reliable due to large index database, more attributes, and so on.

7. Can a backlink checker tool identify links potentially harming the website’s security?

ANS: Yes, there are certain backlink checker tools that will display the link lists based on the security and credibility. So, you can decide which links have poor security issues and can potentially harm your website. 

8. Can a backlink checker tool be used for other SEO purposes also?

ANS: There are certain tools that offer 360-degree SEO solutions, including backlink checking and monitoring. For instance, you can generate the relevant keyword list, do follow and no follow link list, and even check the last and first crawled date list. So, if you want to use the tool for multiple purposes, choose one offering comprehensive SEO solutions.  

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